Small businesses looking to take advantage of social media have been given some valuable advice by an online marketing expert.
Research by payment provider Sage Pay has found that customers visiting an online store through a social media site are ten times more likely to buy something than other users, once again highlighting the importance of services such as Facebook and Twitter.
According to Tania Jackson, managing director at Red Idea, small businesses are at an advantage when turning to social media and she had some advice for them.
She said: "You have to come across as informative, knowledgeable and full of expertise but also show a little bit of your personality, by talking about an office party for example, otherwise it’s just like another website full of information and no one wants that.
"You really have to look at the brand strategy as a whole, but if you get it right it will bring customers through the door."
A survey by Econsultancy and digital agency Guava recently demonstrated that 81 per cent of businesses now market themselves on Twitter, while 78 per cent use Facebook.
