You’ve
probably thought carefully about the design for your business website. You may
have commissioned a logo, or at least spent time choosing the look and feel of
your company’s stationery and other products.
But
have you thought about your business branding and design on social media platforms?
Your
customers are spending more and more time on social media sites. The appearance
of your Facebook fan page, Twitter account and even your YouTube page will have
an impact on whether they choose to do business with you.
Good
design is just as important social media platforms as it is on your main
website.
Social
media pages are a spotlight towards the best and most important content of your
website. They show the personality of
your company. Your presence on social media shows your clients more about you than a
standalone website ever could do. The increasing demands for social media
design show that a consistent approach across all channels is becoming
increasingly important.
The
design of a site can influence the “like-decision” of a user in a positive or
negative way. Designers and marketers know that the appearance of a website is
as much important as the content and the headlines.
Users
know whether a Facebook Fanpage is an official page or just a group of interest
created outside the company. And as much as you want clients to dig into your website, you also
have to make sure that they will stay on your page as long as possible, either
through great content, a magnetic call to action, or some other attractive
content like games, polls or contests.
As you can see,
there’s a lot of scope to improve your business with social media. If
you have any questions, just get in touch!