With 'Influencers', directors Paul Rojanathara and Davis Johnson -and their agency- reached the hype, at a glance, after 2 weeks form the online pubblication, they count 216.000 views on Vimeo, 9962 likes on Facebook and 1009 Twitter followers.
In a time in which creativity is both over- estimated and re- evaluated, the video exhibits opinions and attitudes of 'contagious tastemakers'. The chosen documentary form makes the public feeling closer- almost participating- to their influential aura: very involving.
Their strategy is crystalline as the quality of the HD format, tasteful as the video editing techniques and effects, glamorous as the vintage funky- vinyl music selection, hi-tech as their sponsor and as cool as the subject.
Speakers explore topics such as branding and interactivity, huge within the environment created by recent technological and sociological breakthroughs, and specifically significant for digital marketers.
In fact, their creativity entails additive layers of mastery and consciousness.
They are faster than trends, precise as radars when identify influencers and catch their attention with valuable contents and innovative products and solutions.
Harnessing the tools and networking power of New Media, digital marketers orchestrate creative patterns of activity in which shaping the architecture of the users' -influencers and mainstream- experience.
It's a dirty job, but someone has to do it!