Social media design: is your business brand missing out? Part 1

You’ve probably thought carefully about the design for your business website. You may have commissioned a logo, or at least spent time choosing the look and feel of your company’s stationery and other products.

But have you thought about your business branding and design on social media platforms?

Your customers are spending more and more time on social media sites. The appearance of your Facebook fan page, Twitter account and even your YouTube page will have an impact on whether they choose to do business with you.

Good design is just as important social media platforms as it is on your main website.

Social media pages are a spotlight towards the best and most important content of your website.  They show the personality of your company. Your presence on social media  shows your clients more about you than a standalone website ever could do. The increasing demands for social media design show that a consistent approach across all channels is becoming increasingly important.

The design of a site can influence the “like-decision” of a user in a positive or negative way. Designers and marketers know that the appearance of a website is as much important as the content and the headlines.

Users know whether a Facebook Fanpage is an official page or just a group of interest created outside the company. And as much as you want  clients to dig into your website, you also have to make sure that they will stay on your page as long as possible, either through great content, a magnetic call to action, or some other attractive content like games, polls or contests.

As you can see, there’s a lot of scope to improve your business with social media. If you have any questions, just get in touch!

Why You Need a Facebook Fan Page...

Small businesses, entrepreneurs, freelancers and other professionals have a lot to gain from creating a fan page on Facebook.

A Facebook fan page is a public profile that lets you share your products, services and related information with other Facebook users. It’s separate from your personal page, and offers a range of tools and functionality that can really help your business.

Of course this is just one of your marketing tools and in order for it to work best it should be part of your overall strategy. Plan ahead before creating the page and then introduce a few ideas at each time. Test and change your content until it’s perfect. And of course, if you need some personalised help and strategy, don’t hesitate to get in touch.

Here are just some of the most important reasons your business needs a fan page.

14 Reasons You Need a Facebook Fan Page

1. It’s a free tool, which means it’s low risk to create and experiment with your page.
2. There isn’t a limit to the number of fans you can have. This makes fan pages especially valuable for Facebook users who reach, or are approaching, the 5,000 friend limit.
3. It gives you a way to talk to and get feedback from your target audience, because like a user profile, you can update your fans with statuses that will appear in the news feed.
4. You can promote events.
5. It’s a great boost for your SEO. Facebook is currently the second most popular site on the Web according to Alexa.
6. You can customize the design using different applications or even Facebook’s version of HTML. Have a look at Red Idea’s Facebook Fan page as an example.
7. You can use the page to create brand advocates - people who talk up your brand on your behalf.
8. You can easily promote your fan page with tools provided by Facebook, and reach new audiences.
9. The Facebook Pages Insights analytics tool gives you very useful information about your fans and their interactions, which you can use for future strategies.
10. You can build a community for your clients and also use their feedback to create better products and services.
11. It’s another funnel to your website, where you can interact with potential clients.
12. You can add unlimited photos and videos.
13. You can synchronise your fan page with your twitter account, making it even easier to manage your social media presence.
14. You can sell products and services directly from your Facebook fan page. Have a look at our client Lena Santana's Facebook Fan page. 

As you can see, there’s a lot of scope to improve your business with a Facebook Fan page. If you have any questions, just get in touch!