Social media design: is your business brand missing out? Part 1

You’ve probably thought carefully about the design for your business website. You may have commissioned a logo, or at least spent time choosing the look and feel of your company’s stationery and other products.

But have you thought about your business branding and design on social media platforms?

Your customers are spending more and more time on social media sites. The appearance of your Facebook fan page, Twitter account and even your YouTube page will have an impact on whether they choose to do business with you.

Good design is just as important social media platforms as it is on your main website.

Social media pages are a spotlight towards the best and most important content of your website.  They show the personality of your company. Your presence on social media  shows your clients more about you than a standalone website ever could do. The increasing demands for social media design show that a consistent approach across all channels is becoming increasingly important.

The design of a site can influence the “like-decision” of a user in a positive or negative way. Designers and marketers know that the appearance of a website is as much important as the content and the headlines.

Users know whether a Facebook Fanpage is an official page or just a group of interest created outside the company. And as much as you want  clients to dig into your website, you also have to make sure that they will stay on your page as long as possible, either through great content, a magnetic call to action, or some other attractive content like games, polls or contests.

As you can see, there’s a lot of scope to improve your business with social media. If you have any questions, just get in touch!