Online communities are an important place for business professionals to connect with others, consume cutting edge information and expose themselves to different people, ideas and content. In Integrating Online Events into Your Community Development, BrightTALK’s Chief Marketing Officer, Jan McDaniel, discusses why online events are important to building and tracking a thriving online community.
Here are the ten top tips from this event:
1. Create an online community to stay connected through the long B2B buying process.
2. Build a community based on your audience segmentation and customer insight.
3. Give your B2B audience targeted, valuable and relevant information about processes, techniques, technology, products and services, and new approaches to problem solving.
4. Provide product and solution information as well as thought leadership to balance your program.
5. Increase time and interaction with your brand to build mindshare and influence. One way to do this is to integrate your online events in to your website.
6. Collect customer insight. Find out what is resonating with your audience, what messaging is working and how engaged your viewers are with different content.
7. Gather an advanced level of data informed by user demographics, activity, preferences and interest.
8. Amplify your voice, regardless of your company size, by building a community with your partners and by syndicating your content.
9. Involve yourself with media companies’ communities by appealing to their editorial content and developing co- marketing arrangements to access their audience base.
10. Capture audio from on-site events and re-use prepared content in your community channel. This provides a longer shelf life for your content and creates demand generation opportunities for event sponsors.
View the webcast: http://academy.brighttalk.com/best-practices/2010/2/9/integrating-online-events-into-your-community-development.html
What tips would you add?
Source: Kathryn Kilner @BrightTALK
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