What is Digital Marketing?

What is Digital Marketing?

Wherever I go, people ask me: What is Digital Marketing?

My answer is simple and clear: Digital Marketing is a new and essential marketing tool for today's businesses. It is not about the hard sell, it is about engaging with your customers, understanding their needs and building relationships with them.

Why so much talk about social media, such as Facebook, Twitter, Linked IN and others? Because these are part of the digital marketing mix.

In order to understand your customers, it is advantageous to listen and engage and in the digital age, there is no better way than through Social Media interaction. By doing so provides a key new opportunity for business to research their target market, through both personalised engagement, and to enable the measurement of success of this interaction through quantification techniques, for example through real time numeric data on who has read and/or visited your site.

So why doesn't every business seek to utilise such a useful tool? Is it too complex? Too time consuming?

No. That is where we, at Red Idea, can help you.

But what to do?

Should I blog? Should I send a newsletter? Should I set RSS?

Yes, you should if you have something to say, and want your message to be out there. If you know your market and know your clientele, you will add value to your customer community by sharing knowledge and becoming recognised as THE specialist in your business sector.

How should I go about embedding this in my marketing strategy?

This is only a brief introduction to digital marketing. In developing a digital marketing strategy, full utilisation of the range of digital media should be considered, including the internet, television, radio and mobile platforms. Commentators agree that these technological developments and opportunities are key in driving business growth in today's marketplace.

Save both time and money by employing us to advise, guide, and set up the necessary tools for you to fully benefit from our expertise in designing and implementing digital marketing strategy.

If you have more questions, we are here at Red idea to help you.