Blogging for Business at Social Media Week London 2011

Last week was the third annual Social Media Week, presenting a wealth of
presentations and conferences. Being my first week at SMW was daunting yet
exciting and super busy. Firstly I would like to say a big thank you to all of the
guests who took the time out to attend, and to Lee Smallwood from ‘Digital
Flares’, who presented a talk about ‘Video SEO’. Lastly, a massive thank you to
Talk Talk and Bernie Mitchell from TagTribe.

Explaining the benefits and strategies of Blogging for a Business, is a vital skill
to understanding your target audience, and engaging with the public informally.
Blogging should no be boring, it should be considered as an extension of your
business, it also has search engine benefits, which is an amazing plus.

There is no science to blogging; however, some prior knowledge would help to
maximise the potential of blogging. Utilising a strong design ethos will help to set
the tone for your blog, also considering your SEO will progress your blog to the
next stage, and create a wider audience base for your blog. Taking into account
these five points will help to create a blog that suits your business needs.

1. Blog strategies> Marketing Strategy + Client Needs + Design Possibilities:

Identify your KPIs

2. Create a regular blogging pattern, cohesive and consistent.

3. Use a directory/submission such as; Technorati, Shareaholic and Digg

4. Use social buttons, to connect your blog to other social networking platforms.

5. Also blogging is all about networking, it is simple, and should also be used for

B2B.

Bear in mind that every strategy must be tailored to the needs of your clientele
and marketing strategy. When establishing a blog do not expect too much
too soon, as the development of a blog is an ongoing process that requires
continuous reanalysis. Talking to an audience about the power of blogging for
businesses was great, the atmosphere was relaxed, and I hope that I was able to
answer all your questions.

Please feel free to contact me if you have any questions or need further
assistance to draft a strategy for your business.

Thank You